Search engine optimization, or SEO for short, is the process of increasing the visibility of your website in search engines like Google. In other words, it’s about making sure that people find your site when they are searching for information about homes, neighborhoods, or real estate.
With a well-planned and strategically executed digital marketing plan, you can easily get more traffic to your site and increase its visibility so that people find it when they search for what you sell. Furthermore, by working with an experienced digital marketing firm, that understands how to optimize your website for different search engines and devices — such as desktop computers, laptops, and mobile phones — you can also improve the way people find your site on the first page of results.
What is SEO?
SEO is a process of making sure that people find your site when they search for information about homes, neighborhoods, or real estate. There are many different ways to do SEO, including using popular keywords in the headings and text on your site.
Another strategy is optimizing your website’s URL with keywords that are relevant to what you sell. This will help Google rank your site higher in searches related to your business. You can also advertise through pay-per-click (PPC) advertising and by creating pages on social media sites like Facebook and Twitter.
PPC ads are targeted specifically to specific searches that have already been performed on a search engine, while social media ads are targeted toward specific interests or demographics. To increase your visibility, engage with customers and potential customers on social media sites like Facebook, Twitter, and Instagram, and optimize images for social media marketing tools such as Pinterest or Tumblr.
You can also create blog posts with a focus on content related to the neighborhoods you work in so that people can easily find them when they search for information about specific areas of town. Finally, use Google AdWords to target specific keywords in online ads.
Why is SEO Important for Realtors?
Without a well-planned and strategically executed digital marketing plan, your website is at risk of getting lost in the sea of websites and not appearing as high on searches. This could cause you to lose significant revenue, especially if you sell real estate online.
It’s also important to remember that SEO is not just about making your site appear higher in search engine results pages. It also includes building strong traffic over time and creating content that people will want to share with friends.
This helps you gain more website exposure over time, increasing the number of visitors who see your business when they search for what you sell. SEO is all about driving traffic to your website and ensuring that it ranks high for relevant keywords in order to attract more qualified leads and increase revenue.
The Types of SEO
SEO is actually broken up into three different types of strategies. These are keyword research, content creation, and link building.
Keyword research is about figuring out what your customers are searching for online so that you can market to them with the right content. This might mean looking at Google AdWords or Bing Ads.
Content creation involves creating original, unique, and engaging content in order to attract visitors to your site. This could mean writing blog posts or creating infographics that help people find more information about a particular topic on your website.
Link building is about getting links from websites with relevant and authoritative content so that it improves the ranking of your site in search engines like Google and Yahoo! When these sites see that you have a lot of links from similar sites, they tend to rank you higher in their search engine results pages (SERPs).
Things You Should Know About SEO Before You Start
If you are thinking about starting a digital marketing campaign, here are five things you should know before you start:
1. A proper website design is the first and most important step of any digital marketing campaign.
2. Make sure your website is optimized for all browsers in order to increase the number of visitors you can get from different devices.
3. Create user-friendly landing pages that communicate your message clearly and convey what your company does clearly to visitors so that they understand what they will be getting when they click through to your site.
4. Market effectively on social media channels like Facebook, Twitter, and Instagram by creating engaging content on those sites that reflects your brand and triggers conversions or sales.
5. Create a long-term plan that aligns with your business goals so that you can measure the success of this marketing strategy over time and make adjustments as needed to improve it.
Do’s and Don’ts of SEO
If your site is not optimized for mobile devices, you might be missing out on traffic. According to Search Engine Land, 69 percent of all internet traffic comes from mobile devices now. This means you can’t afford to ignore the importance of optimizing your website for mobile search engines.
With smartphones and tablets being used more than ever before, it’s becoming increasingly difficult to reach a coveted spot in search engine results without working on your SEO strategy.
Your website needs to stay up-to-date with changes to the latest versions of Google’s algorithm. Google has been rolling out new updates that change the way their search engine works every few months or so. With these updates come different types of changes — some more obvious than others — that affect how people find your site when they are searching for what you sell.
It may be beneficial to work with a digital marketing firm that offers regular SEO audits so that they can make sure your site is up-to-date with changes made by Google and other major search engines like Yahoo! and Bing.
You need to develop content specifically for keywords and topics related to what you sell. The idea behind SEO is that people want information about something specific, so it makes sense to create content specifically for those topics. If you fail to do this, it will be difficult for people to find what you sell if they don’t already know about it beforehand.
Real estate is a quick-paced industry, and it can be difficult to stay ahead of the pack. To keep up, it’s important for your business to stay on top of your SEO strategy at all times.